What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Be Different (and better) to stand out and succeed. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.

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Different: Escaping the Competitive Herd

Oct 27, Ian rated it really liked it Shelves: Does your book include examples of companies that have broken free from houngme “sea of sameness? Just a moment while we sign you in to your Goodreads account. Lots of food for thought here.

What I mean by this is, in our business schools, we preach the importance of differentiation; in our executive suites, we build our strategies around the concepts of differentiation.

I didn’t finish reading it feeling armed with great case studies or facts. Thanks for telling us about the problem. Cite View Details Educators Purchase. Dec 12, I rated it liked it. Mar 04, Steve rated it liked it. mokn

A commitment to be different, not in a superficial, I’m-going-to-offer-a-couple-of-features-my-competitor-doesn’t-offer kind of way, but in a way that is ecsaping and near impossible to replicate.

But despite its remarkable early success, Uber is an extremely polarizing company.

Different by Youngme Moon | : Books

Mar 27, Suzanne rated it it was amazing. Marcas de ruptura, reinventam o nosso olhar pra categoria, sai unicas e provocadoras. The book is a very quick read couple hours max. Today, Sony produces more than two dozen variations of its Walkman, and the personal stereo category consists of hundreds of options. In other words, this means that brands are not defined solely by the advertisements or marketing approaches taken.


Moon, Youngme, and John Quelch. Will read this over and over. Saying a great thing and a good thing is less charming then saying a great thing only. My answer here is escapibg to distill into a sentence or two, so I urge you to turn to the book if you want an in-depth discussion of this.

How does a company go about making changes when trying to be different? But I also found it extremely frustrating.

Different: Escaping the Competitive Herd by Youngme Moon

The outcome is industries with overwhelming choices but superficial differentiation to the point where consumers no longer identify with individual brands compefitive instead with categories of brands as being rather generic. This was very good. It is far from scientific. Read it Forward Read it first. I believe the author was a business professor so the context of the book was in the business world e.

It would be better to put them clmpetitive an epilogue. This book well raised the awareness of the importance of being different but if you are looking for a method to differentiate your self, you might not find the answer from the book. Youngme Moon and John Quelch.

When Other Companies Compete Like Crazy, Dare to Be Different

Books by Youngme Moon. This book, in my opinion, does a better broader and more thorough job of describing what makes successful companies successful It requires imagination and creativity.

About the Author Youngme Moon. Youngme’s message is simple: No trivia or quizzes yet. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Not the best business book I’ve read and not the worst. It eacaping quite boring at first, but when she started to mention case studies, it successfully sparked my interest.


An authority on innovative consumer marketing strategies, Moon has published case studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation. Looking for More Great Reads? Segmentos de uma categoria hipercompetitiva: Google’s simplified homepage, Birkenstocks’ This is not a bad book, but as another reviewer has pointed out it diffferent like an elongated magazine article.

When a product category is nascent, it tends to be dominated by a much smaller set of products, or even a single product.

But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight infrastructure: Oct 15, Doug Stotland rated it it was ok Shelves: Moon’s argument on a majority of the brands operating within heterogeneous homogeneity is accurate, as a significant number only seek to copy what their competitors are doing rather than having to come up with escapng avenues for performance.

It is not about “how” a business becomes “different,” but rather, simply about describing cases of businesses that have really stood out for being different in one way or another. It takes a period of time before a category reaches the point that we begin to experience it as a blur.

Technology and Operations Management. Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system. Apr 06, Minutes.